The history of cigarettes "Marlboro", which are now made in St. Petersburg, and, sadly, are available to each student. They appeared in 1924 in America as the ladies ("soft as May Day") and issued with a mouthpiece ivory or red - that was not visible traces of lipstick. In 1954 he established a production of "Marlboro" and stronger, and that cigarettes like men, but released them from the filter and - for the first time in the history of cigarette cases - packs a solid opening to the top, so that men could wear them in the pockets of jeans. In 1964 the country was invented "Marlboro", and by 1975 they became the best selling cigarettes in the world. Official appearance of cigarettes "Marlboro" in Russia refers to 1990. At the end of this beautiful story, I note that Wayne McLaren, the same "cowboy" with a cigarette in his mouth, which became a symbol of "Marlboro", died of lung cancer in 52 years.
But back to the Soviet Union of the 1970s.
Major Leningrad factory continued to operate for decades in producing their products. Sons smoked "White Sea" also because he smoked their fathers and grandfathers. True, not all the sons ... daughters prefer the cigarette.
Tobacco factories continued to evolve. In 1970-1986 years he factory. Uritskogo called Leningrad industrial association of the tobacco industry to them. Uritsky. In the early 1990s, the factory suffered third birth. It was acquired by American holding PJR Nabisco, then gone over to the Japanese company Japan Tobacco Inc. (Which is Headquartered in Geneva and has offices in over 40 countries). The owner of the factory became the company JT International. The total investment in the company's St. Petersburg factory "Petro" (formerly named. Uritskogo) totaled $ 400 million. After upgrading and renaming of Joint-Stock Company (JSC), "Petro" the company has become the largest and most modern cigarette production in Russia and the largest factory of JT International in the world. In 2008 it produced 8000 cigarettes per minute (about 50 billion pieces per year). Stamps issued "Petro" cigarettes and cigarettes (more than 20 titles), including "Peter I» (first released in 1995), "Russian style" license "Samel" (appeared in the U.S. in the early 1920s under the slogan of the advertising "Get yourself a camel»), «Winston», «Sakm» and others, are well known in St. Petersburg. In 2003, "Peter I» added "light" version - "Peter I Mild flavor," "Peter I light taste," "Peter I Super-light taste." Tsar Peter, founder of the tobacco business in Russia, did not expect, that's how things will turn that his name will be called the cigarette factory ...
In 2001, the factory "Petro" from the Middle Avenue Vasilevsky Island was transferred to the Peterhof highway, 71. Having visited the factory in April 2005, the author of this book with pleasure and surprise at cheap dinner in an excellent working the dining room, a cigarette is not tried, so to say anything about them can not, moreover, that a glass of juice would not exchange even a pack of cigarettes. Or even tobacco Zhukov.
In 2003 JSC "Petro" has been the largest taxpayer in our city. Heavy industry here, "smokes."
Let's go back to the factory to them. Clara Zetkin. In 1991 the factory was transformed into joint-stock company (JSC) from 1992 - JSC "Nevo Tabak". For more than 130 years, it is at the same address - Klin Ave, corner Bronitskaya street. This is one of the largest Russian tobacco companies without foreign capital. Every year, "Nevo Tabak" produces over 12 billion cigarettes - AN Shaposhnikov, founder of the production volumes are not even dream of. Now the company produces about 20 brands of cigarettes in the name of which sounds "Petersburg-North" theme. This Cigarette "Leningrad", "Peter the Great," "The Emperor", "Aurora", "Northern Palmira", "Prima Nebo" and others, as well as your favorite cigarette of the Russian North - "Arctic". On the 300th anniversary of St. Petersburg in the firm released a brand of cigarettes, "1703" and bought his own equipment filtrodelatelnoe.
In 1994, the leasable area of one of St. Petersburg companies founded the first factory of "Rhillip Morris» in North-West - "Philip Morris Neva." The second - "Philip Morris Izhora", the most powerful of the Russian factories «Phillip Morris», was built in the Leningrad Region "from scratch" and began work in February 2000. It is the largest investment project in Eastern Europe. In early 2002, «Phillip Morris» stopped production on "Philip Morris Neva", the company dismantled the equipment and all staff have moved on, "Philip Morris Izhora."
In 2003 the company «Phillip Morris» announced its intention to invest in expanding production 240 million dollars. In 2005, to be released 70 billion cigarettes.
In 1997 released their first cigarette at the factory "BAT-SPb", which was called to this "Rothmans Nevo". At that time it was one of the most modern plants of the tobacco industry in Russia. It belonged to an international company «BritishAmerican Toasso" (BAT), which produces light in such well-known in the camp of smokers around the world, from the Kuril Islands to the Cape of Good Hope, marks, as «Kent», «PallMall», «Lucky Strike», «Java ". In 2002 the factory had produced 20 billion cigarettes.
The company is located in Lahti, near St. Petersburg, where the next cigarette complex built warehouse.
Factory "Cres Neva", one of Russia's leading processors of raw tobacco, was founded in 1998. Then, the international tobacco group «Standard Commercial» acquired the unfinished plant from a representative of the defense industry JSC "Kirov Plant" in Gorelovsky district of Leningrad region. By investing in the construction and equipment company 18 million dollars, «Standard Commercial Group» has opened Russia's first factory for the production of "blow up" or expanded stem, which is used to produce "lighter» («light») cigarettes. Until that time, tobacco streak cigarette factory purchased abroad.
Other old St. Petersburg tobacco production has long been abolished and forgotten. Since the late 1990s, more polluting. True, thanks for the tobacco companies that no one has said.
Almost the only cigarettes, then coming on the market, was the "Space". It is worth recalling how many countries were involved in the manufacture of these cigarettes is very low quality. The "Cosmos" was the Austrian filter rim Austrian, French cigarette paper, Bulgarian or Indian tobacco, packaging boards Finnish, English and German film cellophane ribbon breaking.
The peak of enthusiasm for space theme cigarettes became "Soyuz-Apollo" who were born after the pilot flying the American "Apollo" and Soviet "Union" in July 1975 (although they appeared in the USSR, but not in the U.S.). Cigarette company released "Phillir Morris» with the participation of the tobacco industry in the USSR. Then in five cities in the former Soviet Union: Moscow, Leningrad, Kishinev, Baku and Sukhumi - established licensed production of "Marlboro". Truly - a space has no boundaries!
In 2004, in St. Petersburg had a few tobacco plants: in addition to "Petro" is Bat-Petersburg, nab. Sinks, 11, former "Rotmens-Neva", "British American Tobacco St. Petersburg", 3rd Cavalry Lakhta, 38, "Cres Neva" Volkhonskoye Highway 4, ZAO Philip Morris pluralism, Volkhonskoye Highway 7. All of them were members of the association of tobacco product manufacturers Tabakprom. There were also a few specialist shops selling tobacco, tobacco shops including a network of "snuffbox" (25 distribution centers). Tobacco products sold numerous kiosks.
In 2005, in St. Petersburg began to finally get rid of the many stalls surrounding the station. Cigarettes sold in these stalls all day and night units, packs and individually.
years on a former factory Semenov produce meat grinder and sausage factory equipment. Who is Semyonov, who is Max Gelts or even more, Clara Zetkin, nobody remembers. And few people remember what happened as recently as the early 1990s.
July 5, 1991 St. Petersburg government announced the introduction of stamps for sale smoke. Older people remember about the siege, reporters pounced on the government (well, not all, of course - mostly smokers). That headline in the newspaper "Smena" of 11 July: "My friend, leave a smoke! And in response - silence ... He forgot otovaritsya coupons. "
Began the same shortages of tobacco a year earlier. August 11, 1990 smokers blocked traffic on Nevsky Prospect, making it clear that jokes with them are bad. In the city there was a wave of tobacco riots. Then head of the Leningrad City Council a non-smoker AA Sobchak failed to find a peaceful solution to the problem, but to sate demand from Leningrad tobacco was not his best.
From 8 July to 5 August in full force left the factory workers to rest them. Clara Zetkin. July 15 began a collective leave of their colleagues from the factory to them. Uritskogo, which was to end on August 19. Produced at a factory that last cigarette, "Boom," "Flight," "Kronverk" and "Cosmos" still got the summer to the shops and, of course, in the pockets of smokers. But in order to buy tobacco had to stand in long queues. Many people today remember the queue in a tobacco shop on the 7th line of Vasilevsky Island, which is lined up on the escalator exit the metro station "Vasileostrovskaya" and dragged along the street.
Generally, in the 1990s has become a tradition to close cigarette factories in the summer - this time of year is especially felt air pollution.
Recently, there are good books, aimed at combating smoking. As rightly observed Svishchev T., author of a killer named "Loved tobacco - ahead of cancer," if there were cigarettes in a pack of ugly low-quality paper with names such as "ulcer", "Atherosclerosis", "Myocardial infarction", "Brain stroke ", the number of smokers would be diminished. If I had my way, I would be attracted to writing the names of cigarettes a particularly vicious matershinnikov have lost as a result of addiction to tobacco and lung or leg, along with members of the lost tobacco and authorities have lost all sensitivity. They have something to say. Give, give them to reflect on the names of cigarettes! And then I had to say something. For example - "Cough number 6" (light). Yes, that's my colleague and first reader of this book YN roundabout looks over his shoulder and offers his name: "consumptive", "Dream of tubercular," "End delay", "Atherosclerosis", "Ischemic", "Ulcerative" " hallucination "(ladies). Plenty of room for imagination for those wishing to practice in here wit no limits. Offers better to send to tobacco factories.
However, smoking from St. Petersburg continues to attach great importance to the impermissible. A smoker's health and say nothing - then let each speak with him myself. And talk seriously. And the sooner the better. For it may be that with myself and not talk if you continue to smoke, in spite of the Ministry of Health warning, no word on Botkin, who, dying at age 57, said: "If I did not smoke, it would have lived another 10-15 years. " Fine words, worthy to print them in batches, so that smokers have been happy to read in a minute smoke break.
St. Petersburg and peterburzhenki smoke cigarettes, cigarettes, pipes. October 10, 2002 in our city organized the first Russian company to connoisseurs of cigars. The founders of the society became general manager of Grandhotel 'Europe', Elmar Grief (Germany), manufacturer of Dominican cigars Jacques Melkonian (Switzerland, according to Grief - is "the best producer of cigars in the Dominican Republic") and Arsen Gasparyan, founder and publisher of the first Russian cigar magazine " Hecho A Mapo ". In the opinion of the gentlemen founders, the company aims to revive the forgotten traditions and noble style of salon culture. The culmination of cigar evenings - an elegant dinner at a restaurant Grandhotel. Beyond the walls of the hotel, this experience has not spread, and formed a mixture of tobacco Melkonyan cigars with brand Grandhotel "Europe" a wide range of smokers do not know. Even the existence of almost none of St. Petersburg had not heard. That's good.
Accident, but remembered the way the strings "of the poet-love of truth" Igor Irteneva:
I wear a jacket with stripes or, say, pants in a cage, get a cigarette from Pont Or, say, a cigarette.
On the "Pont" September 6, 2003 was held in St. Petersburg an international tournament in slow pipe smoking on the "Cup of Peter" (who else?). Home (do not know - the field? Room? Smoking room? Like and do not know whether they were on their pants in a cage) took first place by tightening the idea beyond belief. Defeated guests went home to practice on.
Stories are examples of when a person who was smoking a pipe or cigars, lived to very old age.
Winston Churchill would not hear about the dangers of tobacco use: "If the newspapers will write about what we need to quit smoking, I'd rather give up reading." It is written entirely in the spirit of Churchill, which is the envy of the non-drinker and non-smoker once said: "I drink a lot of little sleep and I smoke one cigar after another, so I'm at two hundred percent form." We must however admit that the former prime minister of England, having smoked his long life of about three hundred thousand cigars - a rare example of longevity among smokers. We wish the members of the St. Petersburg club cigar lovers and sympathetic good health. As well as confidence in their abilities and capabilities in excess of what had Churchill, put out the last cigar in the age of 91. "Collect my cigar, and I will start a war with you" - he said.
Churchill smoked cigars to twelve a day, but a war for the extermination of cigars he won 1st chancellor of German Empire Otto von Bismarck, without doubt or hesitation killed, like Churchill, fifteen cigars daily. "Smoking a cigar - it is divine," - said the Frenchman Victor Hugo, was the company referred to an Englishman and a German (as they did not know). They were joined by American Mark Twain who said on behalf of fellow addiction: "I, like everyone else, my cigars distinguish the brand, not to your taste." And have been and are experts on all continents, which are featured on cigar silk ribbon encircling a cigar; tape used to cigar no stained gloves and my fingers are not turned yellow and smelled of tobacco.
But it is, it seems, other times, and the ranks of smokers aristocratic thinning, and Churchill and Bismarck had long been a poor harvest. In 1999, the producers of the James Bond films have stated that smoking it will no longer be a bad example for young people takes. February 7, 2005 were forbidden to smoke in public places, even in Cuba - a country where until recently smoked one in four, and the image of Comandante always associated with constant cigar in his mouth. March 1 is forbidden to smoke everywhere in the kingdom of Bhutan. In Italy, no longer smoke in restaurants - a terrible ordeal for our rights! Annually from smoking worldwide die 5 million. The image of the Russians until the "look" with a cigarette rather than without it. I wonder how many more decades must pass (centuries?) Before in the history of tobacco in St. Petersburg will be putting an end?
Sailors (true sailors) will never throw cigarette butts into the sea because the sea - is the grave of sailors. We extend the analogy to the land and Tremble. Look again after a young peterburzhenke throwing a cigarette butt under his feet, and after she did it, watch it, of course, quite different eyes.
Case - tobacco. Once said so haulers. Brad knee-deep in water, they, as it became deeper and tried to hold the pouch up and up, and when the water was chosen "for tobacco," they'd say: it is - tobacco. Expression is not forgotten. Today, as they say in those cases where the hopeless, the situation is hopeless, dismal situation. And rightly say. Future of the tobacco does not. He has a history. This is the story of the disease from which people once cured. I tried to make this story not too sad, for a laugh, as you know, it's easier to part with its past.
Finally - the board of those who looks into the Internet more frequently than in the book. They also have something to read on the topic of interest to us. The most famous portal network www.no-smoking.ru. Here are collected from various sources, numerous reports about the dangers of smoking,
provides a list of instructions and drug nicotine replacement therapy and provides answers to burning questions that ask smokers not venture out loud: Is it true that "light" cigarettes are less harmful, how effective coding, etc. In the "Memorials" can be found Congratulations to those who had quit smoking, for example, a hundred days ago, or - shudder to think! - As many as two hundred.
The website www.no-smoking.ru smokers can enjoy plenty of pictures of victims of addiction, finished with those same authorities to leave. The spectacle is not for the faint of heart. But is designed for those who just can not imagine to what is such a senseless, dangerous for human health (his own and others), the absurd, unfashionable and expensive lesson - smoking.
In the United States of America published a book "101 most influential non-existent person." Its authors - Jeremy Salter, Allan Lazar, Dan Karlan and - tells the story of the most influential fictional characters. What do you think, who is leading the list, the most popular myths of our time? Oddly enough, this is none other than macho native of America, the famous Marlboro Man, who became something of a national symbol of the United States. His name he inherited from his famous Count, a military genius, a talented politician and diplomat John Churchill - the first Duke of Marlborough. The creator of Philip Morris brand was confident that his product should be different refined, but having sufficient weight to the title. For the idea had not far to seek: in the middle of the 20th century a very popular figure in the world was a prominent politician, Winston Churchill, who compared with the famous Count. Winston Churchill was born November 30, 1874 in Blenheim Palace, the ancestral estate of the aristocratic family of Marlborough (Marlborough).
Blenheim Palace family of Marlborough
Philip Morris had in mind the noble sound of the word, but that's writing itself was too complex and cumbersome - Marlborough. Because he decided to get rid of a little blood - cut a word, removing not pleasing to him a letter. Since then the brand «Marlboro» to cut off the end of the beginning of the procession on the planet.
However, all attempts to gloss and meet certain "elite" image - nothing more than a publicity stunt, which was coined by the best experts on public relations. The thing is that these cigarettes are initially directed their attempts at advertising the fair sex. "Soft as the breeze in May," in the 1920s, the tobacco industry products under the name "Marlboro" placed emphasis on the equality of men and women who follow fashion trends of emancipation. In the 1950s Philip Morris began to think about the need to change course. Not too popular brand tried to save his position, trying to avoid the disastrous results of actions of scientists. The thing is that at that time were released research data Luther Terry, under which he claimed a strong link smoking with lung cancer and chronic bronchitis. Such disclosure has long been feared all the tobacco corporations. And as it turned out, not without reason: in connection with an introduction to such information in 1953 in the U.S. for the first time the history of cigarettes significantly decreased their consumption. Of course, thinking about the health of ordinary American citizens, no one was going. The fact that cigarettes cause great harm to health, the owners of tobacco factories and heard, without any research, but do we know a lot of businessmen who care about something besides the well-being of themselves and their own family? So in this case, the actions were quite predictable. Tobacco companies immediately tried to refute this information, trying to convince Americans of the unreliability of research, and when such a move has not led to expected results, are recklessly accuse competitors in that they produce more harmful varieties. Of course, a large proportion of the charges were accounted for cigarettes, while products with the filter is completely harmless. At that time it was believed that these cigarettes - exclusively female domain, because brand "Marlboro" in this case was left on the horse. However, due to the reduction in cigarette consumption in general, Philip Morris might well fail, but because he urgently needed to teach American males to think that smoking cigarettes without a filter is not shameful. From now on, ladies' tobacco products were to become universal.
In order to cigarettes Concern «Philip Morris International» painlessly and without loss went to unisex, of Chicago was hired by a leading expert on the advertising business - Leo Burnett.
Already at that time he was known as the creator of the popular advertising characters, among them - Jolly Green Giant (obviously, later to become the prototype of the notorious Shrek), Charlie Tuna, the elves and cat Kibler Morris (Is this coincidence by chance the name of the cat family and the founder of the brand " Marlboro? "). Leo Burnett seriously thought about the status quo and made an important decision. We had finally and irrevocably destroy the old image of tobacco products for "ladies, penetrating flavor which confirms the fidelity of male proposition that" Marlboro "- is an aristocrat among the cigarettes." And these things meant to make a difficult act to bright symbol of masculinity. At that time, the images should have been much more than was the result: Burnett believed that on the TV screen to appear brave war correspondent, battered life "sea dog" who loves extreme high-altitude construction. However, the first images concocted - "cowboy - a tamer of the prairie" - conceived an unexpected success. On this basis, and was built which brought such an incredible advertising campaign results.
But the story of the transformation in men's ladies' cigarettes was not so simple: the events that take place behind the scenes, was forced to sweat as the most expert in advertising, and the founder of the concern «Philip Morris International». The fact that in the beginning, Philip Morris is not so much like the idea of Burnett. Determined to find out how it is realistic and voplotima in life, he turned to a group of researchers. Their work is not pleased: it turns out, in the United States at that time remained only about 3,000 professional cowboys. Morris did not believe that the average office worker will associate themselves with such idealistic advertising character. However, the language in Burnett was suspended fine, and psychology, he knew perfectly. Adman was sure that the person needs something bright and fairly remote, so inaccessible, far and near - the image to which it can aspire to. Manly squint bright eyes, bronze tan, sharply defined cheekbones, striking curved field hat, and, of course, the smoke, which is a winding stream tends upwards, the blue sky above the sun-desiccated earth canyon ... In fact, this image - something like a Jungian archetype, firmly entrenched in the minds of many millions of viewers in front row: "Smoking - it's cool."
And Burnett was able to bring these prospects to the administrator: he still managed to break the wall of mistrust, and the guys agreed to a die-hard cowboy image. With this sale «Marlboro» already for a year have grown so much that moved from the last place (then production Concern «Philip Morris International» took less than 1% market share) in fourth in the ranking of sales of tobacco products worldwide, becoming the cigarettes champions. Of course, at that time was not yet known, that filter cigarettes also generate significant health hazard. But there is no particular confidence that it could at least someone would stop if a person has (even on an unconscious level) the decision to destroy yourself, stop it from doing so no one can.
Rumor has it that marks the success was due not only to the way a cowboy. Some experts argue that the case - in particular the composition of cigarettes (which contain urea), conveniently packaged at the time became a sensation (flip-top for the first time appeared on the shelves and was designed to advertise the brand - was required to get a pack from his pocket to open it ) and design (white, like an arrow pierced in red). However, the image of the conqueror of the prairies by chance took first place in the aforementioned book "101 most influential non-existent person" - he trusted in him wanted to be like. The famous Marlboro Man confidently asserted on television that cigarette filters are not able to have any influence on the taste of tobacco (which is actually not in any way is not true): "The filter is not getting between you and the taste." At the same time the creators of advertising forgot to mention that its presence leads to the formation of fairly unpleasant and unhealthy smoke. And it was natural, because the production of cigarettes with filter produces more profits, because the filter material is much cheaper tobacco use (especially if you imagine the volume of products produced). In addition, the filter is able to clear the smoke, changing its flavor, and therefore can be used for the manufacture of cigarette tobacco, low-grade.
Why cowboy believed took his word for truth? It plays a major role psychology of thinking people. In the United States, this image embodied a local spirit, the symbol of the conquest of the world. He was able to hit home, recalling the very same guys who once conquered the wild prairie. Brutality and heroism - that was the basis of an advertising campaign, which was able to reach the hearts as representatives of the beautiful, and the stronger sex, as blacks, and South Americans. And it is no coincidence, since most of the conquerors of the prairies were black or Hispanic. So even the fact that all the "Marlboro men" - whites could not play a significant role here.
Cowboy turned to us, full of confidence: "Welcome to Marlboro Country." The legendary hero of the famous advertising shone in all its glory: it is distilled through the wild herds of horses, the prairie full of dangers, its stunning turbulence flow of the river and rocks, through which move beyond the power even to each mountain goats. But all that he was overweening. Why? According to one very simple reason: in the pocket of a cowboy always lay red and white tutu «Marlboro». Several generations followed him, having learned lights a cigarette and feeling in this little enclosed to his power and glory. These poor guys would like at least a minute to enter the country of rabid Mustangs to feel absolutely free.
Because the images of "sea dog", the builder and others like them put on the backburner. It was decided to concentrate on the conqueror of the prairie. First, the shooting as cowboys were invited well-known male Centerfolds. However, this idea was defeated - they could not even imagine how and what the parties come to a horse to climb on it. Their successors were no less fun: almost perfect vivid image of a brutal man in sun-bleached jeans, heavy boots complemented sad ... Spurs, who were put on upside down. As a result, before the advertising agency was assigned the task is quite clear, is not ready to compromise: should find a real cowboy in Texas or Montana. Which was filled with "a bang".
In 1955, Burnett has decided to "mark" of Marlborough: the hand of the conqueror of the prairie began to show off a tattoo visible in the form of a brand. It has also become the subject of many jokes, but by the sitters. Thus, the known story of one of the actors that make up ahead of filming was applied for three minutes, and a tattoo - not less than three hours!
In 1962, the image of Marlboro has been added another significant stroke. Burnett purchased the rights to the script of the film "The Magnificent Seven" with a single purpose - to advertise the product. This has been added capacious frazochka: "Come to where the real flavor of America, come into the country," Marlborough "!".
Since then, the image of Marlborough rose to such unimaginable heights, that the dangers of smoking and was uncomfortable hint. These cigarettes are now praises in a variety of contemporary songs, for example, "Fort Minor" ("Cigarettes"), earrings ("Invasion"), "Fletlayn" ("In Your House"), "block party" ("Song for Clay" .) A surprise was found hidden advertising "Marlborough" in the film by Leonid Gaidai "Sportloto-82" and "Ivan Vasilyevich Changes His Profession," in the movie by Eldar Ryazanov, "Office Romance".
The infamous "cowboy death" (as did this expression, we will explain later) on the top firmly ingrained in the neighborhood of the most successful advertising images. A cigarette concern "Philip Morris" and still occupy the top row of the most popular, and accordingly, and buy up. Because it is not surprising that when in 1971 the U.S. Congress issued a filing with the Federal Telecommunications Commission Act, which prohibits advertising of tobacco and its products on radio and TV, the cowboy has become such a replicable manner in the advertising of other results of human labor. This is not evidence of his volatility - after all, on television we've never heard a single word from his lips. So to say that he "did not like so-and-so" and thereby betrayed their beliefs, we can not. Cowboy was equally unmoved, gazing thoughtfully into the distance while emitting an incredible self-confidence. It is this image and is associated in our minds with silent smokers.
In 1966 he was made famous movie about a country, "Marlborough". This idea was invented in the early sixties, the above-mentioned agency "Leo Burnett," but only in 1964 it acquired the same type, under which he was brought before us. On the screen appeared a courageous cowboy, a true macho, and it was surrounded by wild American prairies. To date, heavy smokers and the researchers of this issue even started a heated argument, unable to figure out which of the models appeared in this famous movie. After Marlboro cowboy role in those days not only played lazy. Thus, at different times of the famous conqueror of the prairie portrayed baseball players Jim Patton and Charlie Konnerli, actors and models Darrell Winfield, Brad Johnson, Dick Hammer, Bill Dutra, etc.
Another interesting movie «Marlboro 80's». Appearing on the background of open steppe, a cowboy, it is important zasunuvshy hands in his pockets, ceremoniously close to the audience. He is not looking at them, but somewhere over their heads - the conqueror of the prairies occupy a much more important idea than an appeal to their audience. He thoughtfully plays the harmonica. But not for long cowboy delights us with his presence - his name is prairie, and the dark silhouette of far removed, to setting sun. Brutal Marlborough stops and throws up his hat, as if shouting to us: "I am free like a bird in heaven."
No less well known video advertising «Marlboro Light»: free from worries and serious thought cowboys dashing gallop on horseback across the river, romantic vzmetaya sheaves spray. They wield a lasso if to throw a rope around his neck gullible consumer.
In the nineties, videos of dreamland "Marlboro" appeared in the CIS, but cigarette advertising on television was soon banned in our country. But it would be naive to believe that this image will be forgotten. At various times he was mentioned in the song: Paula Cole "Where did all the cowboys?" Mylene Farmer "California", Damian Marley and Kipress Hill, "Buses with hashish." Especially vivid reminder of the successful U.S. advertising image became famous film Simon Uinsera "Harley Davidson and the Marlboro Man." The genre is action packed with elements of comedy. What explains this movie? The action of "Harley Davidson and the Marlboro Man" takes place in the near future at a time films - in 1996, the same United States of America. The plot is plain highly. Biker Harley Davidson and the Marlboro Man, the modern Robin Hoods, they heard that their friend, bar owner, a former rocker, threatening big trouble. The owner of the bank wants to seize illegal institution, shamelessly raising the rent for. Harley and Marlboro are outraged by this - they want to rob a bank collectors. But the lack of information has always been one of the biggest disasters: in an armored car friends are not stacks of dollars and a huge batch of newly invented drug "Crystal Dream". So Harley and Marlboro are in the attention of criminals from the protection of a corrupt banker. When a gang of thugs kills a close buddy of the main characters, they are in the name of honor and justice are beginning to retaliate. The main interest of the films are high-speed bikes, live, dynamic and hard-boiled action advanced weapons.
The large budget allocated to the shooting by "Metro Goldwyn Mayer", allowed to earn a good movie among the counterparts in the genre. It differs in an indescribable sense of humor and the participation of famous actors of the nineties: Mickey Rourke, Tom Sizemore and Don Johnson. But despite the fame part, box-office success of the film did not come. A picture with a budget of $ 23 million was able to collect only $ 7 million in U.S. box office. According to critics, the whole thing - in a bad acting and plot a standard, which is replete with numerous lyapami and stamps. However, whatever they may say, after reel of film to video has become very popular among bikers, having acquired the status of a cult film.
But the film is the film are different. Taken not only of films glorifying the image of the cowboy and the claim of Marlborough as a brutal male with a square jaw, a symbol of American individualism. Out and movies who wanted to open people's eyes to the dangers of smoking.