Marlboro and Formula N1



Marlboro is also well known for its sponsorship of motor racing, starting with its sponsorship at Formula One with BRM and the less successful Iso Marlboro-Ford in 1972, which the former took one win at the rain-trodden Monaco Grand Prix. It wasn’t until the 1974, Marlboro dissolved sponsorship of both teams and became famously associated with McLaren, which it took its first constructor champion and its drivers title for Emerson Fittipaldi, the team became successful through to 1978, which it went through its dry patch until under its new owner, Ron Dennis, it started to become successful again in 1981 through to 1993, with the departure of Ayrton Senna. Until its split in 1996, Marlboro sponsored McLarens has dominated F1 with Niki Lauda and Alain Prost as well as Senna taking drivers’ championship each year between 1984 to 1991, with the exception of 1987.



Marlboro and Formula N1



As well as this Marlboro sponsored Scuderia Ferrari as secondary sponsor from the mid 1980’s as a result of company president Enzo Ferrari, who refused to allow "outside" sponsor brands to appear on his team cars. After his death in 1988, Marlboro began to take over as the primary sponsor which they would be later officially branded as Scuderia Ferrari Marlboro. Marlboro also sponsored the Alfa Romeo Formula One team between 1980 and 1983, although unable to match up to its pre-war and 1950s heydays, the team only achieving one pole position, one fastest lap and four podium finishes.


Since their start in Formula One, Marlboro has also sponsored numerous teams and races, from Joest Racing in Group C in 1983 to Toyota at the 24 Hours of Le Mans in 1999 (despite a tobacco ban in France) and Marlboro Masters Formula Three race in Zandvoort.
Penske PC-22 driven by Emerson Fittipaldi in 1993.
Penske’s car in 2007.Marlboro sponsorship in Champ Car (also known as ‘CART’ and ‘IndyCar’ at that time) dates back to 1986. The Penske cars in the Indy Racing League (IRL) currently run in Marlboro’s distinctive red and white colors. In 2006, a Marlboro-sponsored car won the Indianapolis 500. However for the 2007 season, Marlboro have ceased their sponsorship of the Penske Cars, their place being taken by Kodak. The team will retain the colour scheme, but the Marlboro Red replaced by a more orange-like red. Where ‘Marlboro Penske’ appeared on the side of the cars, ‘Team Penske’ replaced it.


Marlboro also sponsored the Australian Marlboro Holden Dealer Team from 1974 through to 1987.
The Marlboro branding gave rise to some of Australia’s most prominently recognizable race cars such as the L34 and A9X Torana, as well as the famous VK Group C "Big Banger" Commodore of Peter Brock and Larry Perkins Bathurst winning fame.
As well as this, in Motorcycling Grand Prix, Marlboro sponsored the Kenny Roberts run Yamaha team in 500cc as well as one of his former rider, Wayne Rainey’s team in the 250cc class. As a result of their sponsorship, Marlboro decals on race replica bikes became one of the most popular decal kits that were available. Marlboro nowadays sponsors the Ducati MotoGP team whom Casey Stoner rides for. Also with a long history in rallying sponsorship, Peugeot World Rally team as well as previously to that Mitsubishi and Toyota, run with the iconic Marlboro livery, and in some GP2 rounds on the back of the ART cars Marlboro logos can be seen. Marlboro are generally credited as being among the most important of sponsors to the world of Formula-1 (and motor racing in general), having provided financial backing to countless young racers who may not have otherwise been given the opportunity to compete. In mid-2006, special "racing editions" of Marlboro Red were sold in the UK, with a Ferrari-inspired design, although the Ferrari name and badge were not used.Marlboro and Holden