Philip Morris has introduced new cigarettes Bond Street Special and Next Slim

Philip Morris Sales & Marketing Company has introduced new lines of Bond Street and Next cigarette brands into the market.New Bond Street Special cigarettes are presented by three tastes - Rich, Mild and the lightest taste variation Bond Street Special Fine. The new line is designed to fit the segment of the most popular filtered cigarettes within 10-16 Russian rubles Bond price bracket. Introduction of these cigarettes into the whole market of Russia is to be in September of this year, although Philip Morris planned to do this in 2007.
“The consumers’ reaction on the new conception and a new cigarette design have inspired us to make the right decision to introduce the line into the Russian market, - said Inna Poluyanova, the chief of Philip Morris Sales & Marketing trademark group.”
Bond Street Special is a premium series of Bond Street cigarette brand.
, Beside Bond Street Special, Philip Morris Russia launches new variation of NEXT brand - NEXT Slim brand represented by two tastes: NEXT Slim Lights and NEXT Slim Super Lights.The trademark NEXT has won a prize and is a champion of the prestigious national trademarks competition due to the modern conception of cigarettes in the popular price segment.
Today the share of the NEXT cigarette brand constitutes 8% in the cheap cigarettes market, while the share of the whole segment in the market amounts to 20%.The designed of Bond Street Special and NEXT Slim is worked out by high skilled specialists Stuart Eadie Design (the United Kingdom) and Tong McKnew (Switzerland).Frederik Shtahl considers the renewal of cigarette brands and trademarks by Philip Morris reflects the tendency of rapid development and changes occurring in Russia. Thus, Philip Morris in Russia may be viewed as the most dynamic branch of the company.